The Olivia Foundation is an exhibition space in Mexico City, showcasing artworks from the Olivia Collection, whose focus is abstract art from the post-war period to the modern day. The private collection is housed in an early 1900s house, reimagined by architects Alberto Kalach and Carlos Zedillo.
The collection and foundation take their name from the owner's pet dog, Olivia who became part of the identity. Additionally a custom logotype references architectural details, whilst a neutral palette helps showcase the artworks.
We extended the identity into the exhibition graphics for the inaugural show Between Us curated by Diana Nawi – maintaining a discrete approach across the typography and materials.
Services
Brand Identity
Art Direction
Graphic Design
Exhibition Graphics
Signage Design
Communication Strategy
Brand Identity
Art Direction
Graphic Design
Exhibition Graphics
Signage Design
Communication Strategy
Creative Direction
Andy Butler
Graphic Design
Andy Butler
Andy Butler
Graphic Design
Andy Butler
Communications
Hugo Vela
Sergio Herrasti
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Collaborators
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Client
Olivia Foundation
Architecture + Interiors
Alberto Kalach / TAX + Carlos Zedillo
Hugo Vela
Sergio Herrasti
–
Collaborators
–
Client
Olivia Foundation
Architecture + Interiors
Alberto Kalach / TAX + Carlos Zedillo