We joined forces with the Nike Mexico Brand Creative team on the creative direction and campaign production for the Nike F.C. South Mexico City collection.

Crafted In The South
The south of Mexico City is the most concentrated expression of football in the country. Home to the biggest teams in the capital and where the future of Mexican football is taking shape.

The campaign ran across Nike.com and Nike Sportswear global channels.
Campaign Production
Creative Direction
Photo + video production
Graphic Design


Creative Direction
Nike Mexico Brand Creative + Deduce
Nike Team
Martha Martinez
Dalia Pallares
Deduce Team
Andy Butler – Creative Direction, Copywriting,
Hugo Vela – Production, Coordination
Fernando Toral – Graphic Design
Brenda Jimenez – Graphic Design
Naples Team
Sam Gregg – Photography
Picture Club – Agency
Teresa Salvatrice Martelli – Production

Mexico City Team
Habitant – Production
Daniel Patlàn – Photography
Ana Lorenzana – Photography
Andy Butler – Photography
Conrado del Ocampo + Daniel Patlán – Cinematography
Toni Zamorano Lara – Video Edit
Javier Umpierrez – Sound Design
Raul Locatelli – Audio Engineer
SmitheOne + Osley – Custom Lettering + Motion graphics
 Fabián Baron – First Assitant
Aire Imagen – Drone Footage
Romi Reinoso – Stylist
Salvador Gonzalez + Natalia Larrañaga – Hair + Makeup

Hirving Lozano

Arturo Lopez, Karla Piña, Valeria Mercado, Luis Lopez
Sebastian Osorio, Claudia Lopez, Daniela Martinez
Erik Mojica, Rodolfo Santana, Priscila Galindo
Juan Vanana, Emiliano Padillas.
Back to Top