We joined forces with the Nike Mexico Brand Creative team on the creative direction and campaign production for Nike’s 2020 Día de Muertos Collection.
Para Mi Familia
Five sets inspired by The Day of the Dead altars were conceived in collaboration with the artist Orly Anan. Storytelling was developed with four local voices who amplified the campaign on social media.
Assets lived across Nike.com and Nike Sportswear global channels.
Para Mi Familia
Five sets inspired by The Day of the Dead altars were conceived in collaboration with the artist Orly Anan. Storytelling was developed with four local voices who amplified the campaign on social media.
Assets lived across Nike.com and Nike Sportswear global channels.
Services
Campaign Production
Creative Direction
Copywriting
Photo + video production
Graphic Design
Client
Nike
Creative Direction
Nike Mexico Brand Creative + Deduce
Campaign Production
Creative Direction
Copywriting
Photo + video production
Graphic Design
Client
Nike
Creative Direction
Nike Mexico Brand Creative + Deduce
Nike Team
Martha Martinez
Dalia Pallares
Martha Martinez
Dalia Pallares
Deduce Team
Andy Butler - Creative Direction, Copywriting
Hugo Vela - Production, Coordination
Fernando Toral – Graphic Design
Brenda Jimenez – Graphic Design
Andy Butler - Creative Direction, Copywriting
Hugo Vela - Production, Coordination
Fernando Toral – Graphic Design
Brenda Jimenez – Graphic Design
Art Direction + Ofrenda production
Orly Anan
Orly Anan
Ofrenda Photography
C129
Portrait Photography
Karla Lisker
Hair + Makeup
Gustavo Rene Bortolotti
Styling
Nayeli de Alba
PDP Photography
Fernando Etulain
C129
Portrait Photography
Karla Lisker
Hair + Makeup
Gustavo Rene Bortolotti
Styling
Nayeli de Alba
PDP Photography
Fernando Etulain
Cinematography
C129 + Omar Zepeda
Video Editing
Omar Zepeda, Salvador Reyes
Sound Design
Javier Umpierrez
Editing
Omar Zepeda
C129 + Omar Zepeda
Video Editing
Omar Zepeda, Salvador Reyes
Sound Design
Javier Umpierrez
Editing
Omar Zepeda