Creative direction for Club America’s new 3rd kit campaign. In collaboration with Nike Mexico Brand Creative.

Club America’s third kit references Memo Ochoa’s 2008 eagle warrior jersey. The evolution of the iconic goalie shirt into an outfield kit underlines the captain’s influence on a new generation of talent.

The shirt features six eagle motifs that emanate from the Club America crest. An inner pride eagle on the shirt collar nods to the team’s nickname – Las Aguilas. The third kit collection includes a polo shirt and tracksuit jacket, which both feature the black and red edition of the crest and Aztec inspired motifs.

We worked with c129 (product photography) and Ib Hasan (portraits) to create a bold launch campaign that highlighted the monochrome collection.
Creative Direction
Graphic Design
Photo + video production
Campaign Production


Creative Direction
Nike Mexico Brand Creative + Deduce
Nike Team
Martha Martinez
Dalia Pallares
Deduce Team
Andy Butler - Creative Direction, Copywriting
Hugo Vela - Production, Coordination
Fernando Toral – Photo Editing, Graphic Design
Brenda Jimenez – Graphic Design, Animation
Backdrops, Lighting + Product Photography
Portrait Photography
Ibra Hasan

Hair + Makeup
Gustavo Rene Bortolotti

Romi Reinoso

Video Editing
Salvador Reyes

Sound Design
Javier Umpierrez
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