Lago is a fashion and design store located in Polanco, Mexico City. Its mission is to promote Latin American design of the highest standard.
We developed an elegant and vibrant identity that references the art of Carlos Mérida and the juxtaposition of eclectic typefaces, as is commonly found throughout Latin America.
The system allows for both subtle and sober applications or bold graphic statements while maintaining consistency.
We developed an elegant and vibrant identity that references the art of Carlos Mérida and the juxtaposition of eclectic typefaces, as is commonly found throughout Latin America.
The system allows for both subtle and sober applications or bold graphic statements while maintaining consistency.
Services
Brand Identity
Art Direction
Graphic Design
Communication Strategy
Brand Identity
Art Direction
Graphic Design
Communication Strategy
Creative Direction
Andy Butler
Graphic Design
Andy Butler
Mayte Sarmiento
–
Collaborators
–
Client
Lago
Photography
Izack Morales
Styling
Karla Santacruz
Models
Marilyn and Daisy at NewIcon
Hair + Makeup
Daniela de Haro
Andy Butler
Graphic Design
Andy Butler
Mayte Sarmiento
–
Collaborators
–
Client
Lago
Photography
Izack Morales
Styling
Karla Santacruz
Models
Marilyn and Daisy at NewIcon
Hair + Makeup
Daniela de Haro