Lago is a fashion and design store located in Polanco, Mexico City. Its mission is to promote Latin American design of the highest standard.

We developed an elegant and vibrant identity that references the art of Carlos Mérida and the juxtaposition of eclectic typefaces, as is commonly found throughout Latin America.

The system allows for both subtle and sober applications or bold graphic statements while maintaining consistency.

Brand Identity
Art Direction
Graphic Design
Communication Strategy
Art Direction
Andy Butler

Graphic Design
Andy Butler
Mayte Sarmiento

Izack Morales

Karla Santacruz

Marilyn and Daisy at NewIcon

Hair + Makeup
Daniela de Haro
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