Over the last 18 years Carla Fernandez has established itself 
as one of the most important fashion labels in Mexico, 
reinterpreting indigenous  patterns  in modern ways.
We fine-tuned an existing word mark and symbol and combined them with new fonts and graphic patterns to give the brand an identity that reflects the nature of Carla’s clothing but does not compete with it.
Brand Strategy
Brand Identity
Art Direction
Graphic Design
Web Design
Art Direction
Andy Butler and Carla Fernández
Graphic Design
Andy Butler
Susana Rosas
Carla Fernández
Maria Conejo
Andy Butler
Susana Rosas
Graciela Iturbide
Ramiro Chaves
Ana Hop
Web Programming
Kar Kaim

Social Media
Alejandra Velazquez
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