
Over the last 18 years Carla Fernandez has established itself
as one of the most important fashion labels in Mexico,
reinterpreting indigenous patterns in modern ways.
We fine-tuned an existing word mark and symbol and combined them with new fonts and graphic patterns to give the brand an identity that reflects the nature of Carla’s clothing but does not compete with it.














Services
Brand Strategy
Brand Identity
Art Direction
Graphic Design
Web Design
Signage
Brand Strategy
Brand Identity
Art Direction
Graphic Design
Web Design
Signage
Art Direction
Andy Butler and Carla Fernández
Andy Butler and Carla Fernández
Graphic Design
Andy Butler
Susana Rosas
Andy Butler
Susana Rosas
Illustration
Carla Fernández
Maria Conejo
Andy Butler
Susana Rosas
Carla Fernández
Maria Conejo
Andy Butler
Susana Rosas
Photography
Graciela Iturbide
Ramiro Chaves
Ana Hop
Graciela Iturbide
Ramiro Chaves
Ana Hop
Web Programming
Kar Kaim
Social Media
Alejandra Velazquez
Kar Kaim
Social Media
Alejandra Velazquez