Caravana Americana curates the best design from across Latin America, showcasing established and upcoming brands from the worlds of fashion, contemporary design and craftsmanship. 

We were asked to create an identity that relayed the quality of the work on show at Caravana Americana to a local audience while at the same time looked distinctly Latin American to an international audience. 

The blue logotype and symbol are used consistently, while the secondary typefaces and block colors are changed for each edition of the show.

Services
Brand Identity
Art Direction
Graphic Design
Communication Strategy
Art Direction
Andy Butler
Susana Rosas

Graphic Design
Andy Butler
Susana Rosas

Photography
Izack Morales

Styling
Karla Santacruz

Models
Marilyn and Daisy at NewIcon

Hair + Makeup
Daniela de Haro

Event Production
Area Uno
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