Caravana Americana curates the best design from across Latin America, showcasing established and upcoming brands from the worlds of fashion, contemporary design and craftsmanship.
We were asked to create an identity that relayed the quality of the work on show at Caravana Americana to a local audience while at the same time looked distinctly Latin American to an international audience.
The blue logotype and symbol are used consistently, while the secondary typefaces and block colors are changed for each edition of the show.
We were asked to create an identity that relayed the quality of the work on show at Caravana Americana to a local audience while at the same time looked distinctly Latin American to an international audience.
The blue logotype and symbol are used consistently, while the secondary typefaces and block colors are changed for each edition of the show.
Services
Brand Identity
Art Direction
Graphic Design
Communication Strategy
Creative Direction
Andy Butler
Brand Identity
Art Direction
Graphic Design
Communication Strategy
Creative Direction
Andy Butler
Art Direction
Susana Rosas
Graphic Design
Andy Butler
Susana Rosas
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Collaborators
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Client
Caravana
Photography
Izack Morales
Styling
Karla Santacruz
Models
Marilyn and Daisy at NewIcon
Hair + Makeup
Daniela de Haro
Event Production
Area Uno
Susana Rosas
Graphic Design
Andy Butler
Susana Rosas
–
Collaborators
–
Client
Caravana
Photography
Izack Morales
Styling
Karla Santacruz
Models
Marilyn and Daisy at NewIcon
Hair + Makeup
Daniela de Haro
Event Production
Area Uno