La Vibra is a taqueria in Houston, Texas inspired by the taco culture of Mexico City. When creating the brand our aim was to capture the spirit of the Mexican capital without resorting to cultural cliches.

Mexico City’s vibrancy inspired the name (La Vibra = The Vibe).

Metalwork found on window bars and gates throughout the Mexican Capital was referenced for the furniture and interior fixtures and translated into graphic patterns used in the identity. Custom furniture was designed by Uhuru, who developed chairs, benches and tables that tied-in with the interior and identity.

La Vibra's typography is based on the bent-metal lettering commonly used for signs in CDMX. Yellow and Magenta are staples of Mexican art, which we decided to embrace and combine with neutral colors (black, white and grey) and contemporary materials (concrete, natural oak, subway tiling).
Services
Brand Strategy
Brand Identity
Art Direction
Graphic Design
Interior Design
Print Design
Web Design
Social Media
Art Direction
Andy Butler

Interior Design
Andy Butler
Susana Rosas

Furniture
Uhuru


Nava’s Iron Works

Architects
R & T Architects

Graphic Design
Andy Butler
Susana Rosas
Rodrigo Zarain
Fer Osorio
Cindy Lozado

Web Programming
Kar Kaim

Photography
Diego Flores
Andy Butler

Social Media
Ale Velazquez
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